StockSelecting Media That Sells
Authentic Media Makes a Difference
A “conversion” is when someone performs a goal-related task online like clicking your “Buy Now” or “Follow” button. Using generic stock media leads to lower conversion rates online (McCraw, 2017). Eyetracking analysis by the Nielsen Norman Group demonstrates that stock photos of professional models are often ignored entirely (Nielsen, 2010).
Custom media of your actual location(s), staff, products or services builds trust and increases sales. Sties Design Agency performs custom media shoots at recognizable locations with local models. We also do on and offsite product photography and headshots.
What if You Have to Rely on Stock Media?
What do you do when your budget, deadline or other factors eliminate the possibility of a custom media shoot? The answer is to select affordable stock media which compliments your brand and online marketing strategy. Make sure your selections are…
Read the fine print about the license options and purchase the correct one. In most cases the Royalty Free (RF) license is sufficient, but an Extended License (EL) is required if you use the media to sell items like ebooks, t-shirts, calendars, mugs, etc. Each provider has slightly different terms. Some providers have limitations like the length of use or base the price on the type of use.
We’re Here To…
- Plan and perform your custom photo or video shoot using various locations, models and props.
- Help you perform stock media searches to find the right media for your project.
- Photoshop your logo or identity into stock media like on a phone or tablet screen.
Let’s Get Started
McCraw, Austin. “This Just Tested: Stock Images or Real People?” MarketingExperiments, 15 May 2017, marketingexperiments.com/digital-advertising/stock-images-tested.
Nielsen, Jakob. “Photos as Web Content.” Nielsen Norman Group, 1 Nov. 2010, www.nngroup.com/articles/photos-as-web-content/.