GRABBING CONSUMERS’ ATTENTION
We all know how discouraging it is to promote something on social media and see little or no response. Every business faces the challenge of introducing a product or service to busy, media-saturated consumers. Big brands hire advertising agencies from Los Angeles or New York City to create guerrilla marketing campaigns to grab consumers’ attention. Here are a few recent examples.
Amazon delivered a mysterious 40 foot cardboard box (containing a T-Rex sculpture) to The Grove shopping district in LA. The stunt demonstrated their delivery capabilities and promoted Jurassic World: Fallen Kingdom.
Lessons from Guerilla Marketing
We’ve never been a fan of the term “guerrilla” in terms of marketing. It sounds forceful, gimmicky and only in the best interest of the company.
However, smaller companies SHOULD consider incorporating some of the same creative principles in their own marketing. A unique, unconventional, well-conceived campaign will engage new and existing customers.
Keep in mind, you don’t have to have a multi-million dollar budget to achieve your goal. Jessica Grose from Clearly Cookies created a short, low budget YouTube video of her fidget spinner cookie. It was featured on several media outlets like Food Network and HLN. While it did not result in millions of social views and likes, it did produce a ton of new customers for her business that ships cookies nationwide.
Click to expand these 6 steps and start creating your own custom marketing campaign.
1. identify A specific goal
2. gather Marketing Data
3. create A unique theme and Professional design collateral
Just be sure it’s sharable and features a clear, measurable call to action directly tied to your specific goal. This might be a “next step” like new customers posting with your hashtag to build the brand, visiting a special page on your website, coming into your store, subscribing to your e-newsletter, making a purchase or donation online.
4. Deliver the Campaign
6. Measure Results
HERE iF YOU NEED US…
Or perhaps you have a fantastic campaign idea but require help with all the creative collateral like billboards, flyers, a microsite, social media engagement, etc.
We would love to help you think out of the box and deliver a successful campaign.