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5 reasons email marketing is right for your business

The  comeback of email marketing

Last month we showed you how to tackle spam in your inbox. We’re not a fan of unsolicited emails either. When email marketing is done right, though, subscribers feel welcome, spend more and become more loyal to brands. Research also shows it’s more effective than social media efforts to engage customers. Need a few more reasons to try email marketing? Read on…

Reason #1: Email Marketing Works!

%

of people spend quality time with their inboxes every day. (Exact Target) Some polls reveal we check email as much as 6-20 times a day. (Deluxe)

%

of retail professionals indicate email marketing is their greatest driver of customer retention compared to social media at 44%. (Emarketer)

%

Consumers who purchase products through email spend 138% more than those that don’t receive email offers. (Hatchbuck)

People are twice as likely to sign up for your email list as they are to interact with you on Facebook. (Forrester)

Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. (Imagination)

#2. Super affordable

MailChimp is a fantastic email marketing tool that’s currently free if you have less than 2,000 subscribers and send less than 12,000 emails a month.

#3. Powerful tools

MailChimp provides a subscription sign up form for your website. You can also send targeted emails to segments of your subscriber database.

#4. Measurable results

MailChimp will show you important stats like how many people open your emails and if they are compelled click your call to action.

#5. High ROI

According to studies, email marketing return on investment is as high as $38 for every $1 spent! (Venturebeat)

#2. Super Affordable

MailChimp is a fantastic email marketing tool that’s currently free if you have less than 2,000 subscribers and send less than 12,000 emails a month.

#3. Powerful Tools

MailChimp provides a subscription sign up form for your website. You can also send targeted emails to segments of your subscriber database.

#4. Measurable Results

MailChimp will show you important stats like how many people open your emails and if they are compelled click your call to action.

#5. High Return on Investment

According to studies, email marketing ROI is as high as $38 for every $1 spent! (Venturebeat)

We’re Here To…

  1. Assist you with setting up your free MailChimp account
  2. Design your visually branded email template
  3. Help you build your subscriber list and avoid violating the CAN SPAM Act
  4. Collaborate with you to develop content that evokes customer action and builds brand loyalty
  5. Interpret email campaign statistics to help you refine and improve your marketing

Let’s Get Started

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Or call 574.875.8525 – Monday – Friday, 8AM-5PM EST.

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